Pay-Per-Click Advertising is also known as paid search, or search engine marketing. It allows you to target qualified customers – users who have expressed an interest in your business by engaging with your ads.
Websites that utilize PPC ads will display an advertisement when a user’s search query matches a keyword from an advertiser’s keyword list. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages.
Advertisers only pay when their ad is clicked on. PPC ads allow advertisers to control the message and links. Geographic restrictions allow you to target your ads only to users within the local areas important to your business.